Company Profile

Honda Cars Makati, Inc. (HCMI) enjoys the distinction of being the first Honda Car dealership in the country. The company’s establishment in 1991 positioned HCMI as an aggressive and dynamic player in the automotive dealership industry; setting competition to a higher gear. Today, HCMI has outlets in key areas in Metro Manila—Makati, Pasig, Alabang, Shaw, Global City and Manila Bay.
Mindful of the market opportunities in the Visayas-Mindanao region, Honda Cars Cebu, Inc. (HCCI) was founded in 1992 and now has outlets in Cebu, Mandaue, Cagayan De Oro, Negros Occidental, and Iloilo.
HCMI and HCCI have modern dealership infrastructures consisting of vehicle sales showrooms that house the latest Honda car models; fully integrated Service Workshops, complete with modern car service and repair facilities, as well as a Parts Showrooms that offers a wide range of Honda genuine auto parts and accessories.

HCMI and HCCI are driven by its corporate values of excellence and service mindset, integrity, love of work, teamwork and concern for others. We are committed not only to meet but to surpass our customer’s expectations.
At HCMI and HCCI, we make it a never-ending quest to achieve the highest form of service excellence.
Honda Cars Makati, Inc. and Honda Cars Cebu, Inc. are members of the Ayala group of companies.

Honda Cars Makati, the first Honda dealership of Honda Cars Makati, Inc. (HCMI), started as a one-unit showroom at Bicutan, Parañaque.

HCMI moved to its new dealership office at Magallanes, Makati – the 1st Honda car dealership in the country.

Honda Cars Cebu, Inc. (HCCI) was founded.

Honda Cars Pasig was established.

HCM Insurance Agency, Inc., a subsidiary of HCMI, was founded.

Honda Cars Pasig won the championship title in Honda Cars Philippines, Inc. (HCPI)’s 1st National Technician Contest.

Honda Cars Iloilo was established.

Honda Cars Makati bagged the TOPS (The Outstanding Professional in Sales) Award – Automotive Category.

Honda Cars Makati won the championship title in the 2nd Honda National Technician Contest.

Honda Cars Pasig was also awarded second runner-up in the same contest.

Honda Cars Alabang was established.

Honda Cars Cagayan de Oro was established.

Honda assumed leadership in the passenger car market.

Honda Cars Makati bagged the TOPS (The Outstanding Professional in Sales) Award – Automotive Category.

Honda Cars Pasig and Honda Cars Makati placed first and second runners-up in the 3rd Honda National Technician Contest.

Honda Cars Negros Occidental was established.

Honda remains No.1 in passenger car sales.

Honda Cars Alabang won the championship title in the 4th Honda National Technician’s Contest.

Honda Cars Pasig was also awarded second runner-up in the same contest.

Honda Cars Shaw was established.

HCMI received the Best Quality Silver Award from Honda Motor Co., Ltd. (Japan).

Honda Cars Alabang and Honda Cars Pasig won the championship and first runner-up awards in the 5th National Technician Contest.

Honda Cars Alabang placed first runner-up in the 5th Asia-Oceania Technician Contest held in Thailand.

HCM Insurance Agency, Inc. was turned over to MZM Holdings and was renamed MZM Insurance Agency, Inc.

The HCMI Body and Paint Shop was established.

HCCI became a fully-owned subsidiary of HCMI.

Honda Cars Makati won the TOPS (The Outstanding Professional in Sales) Award – Autmotive Category.

Honda Cars Pasig and Honda Cars Shaw received gold, silver and bronze awards in the Honda Asia-Oceania Sales volume contest held in Japan.

HCMI launched its Enterprise Resource Planning (ERO) system in March 2000.

Honda Cars Makati won the TOPS (The Outstanding Professional in Sales) Award – Automotive Category.

HCMI launched the “HCMI Plus” sales promo and “HCMI Mileage Plus” service loyalty program.

Honda Cars Shaw and Honda Cars Pasig bagged the gold and bronze awards, respectively, in the 8th National Technician Contest.

Honda Cars Makati received the Honda Automobile Lifetime Sales Record Award (HALSRA).

Honda Cars Shaw won the championship title in the 7th Asia & Oceania Technician Contest held in Tokyo, Japan.

HCMI sells its 60,000th Honda vehicle.

Honda Cars Mandaue was established.

HCMI introduced Honda TXT.

Honda Cars Shaw represented the Philippines in the 24th Honda Automobile Technician Contest in Saitama, Japan.

Honda Cars Makati won the championship title in the 9th Honda National Technician Contest. Honda Cars Pasig also won second runner-up in the same contest.

Honda Cars Shaw was awarded with a Gold Best Quality Award by Honda Motor Co., Ltd. for the H-SMART (Honda Service Management Action Renovation Training) program in the Philippines.

HCMI was awarded ‘Most Promising Quality Circle’ in the 24th Annual Quality Circle Regional Convention of the Quality Circle Practitioners Association, Inc.

Honda Cars Alabang won the championship in the Service Advisor category in the 2nd National Body and Paint Technician Contest. Honda Cars Pasig was also awarded First Runner-up in the Service Technician-Tinsmith category in the same contest.

Honda Cars Makati conquered the 8th Asia & Oceania Technician Contest in Bangkok, Thailand.

Honda Cars Cebu and Honda Cars Mandaue received bronze awards for the provincial Service Advisor’s Incentive Program (SAIP) for group category in the Honda dealer convention.

Honda Cars Makati and Honda Cars Pasig received the Honda Automobile Lifetime Sales Award (HALSRA).

HCMI’s Q’Data won the Gold Award under the Non-Production category of the 25th Annual Quality Circle Regional Convention (QCRC) of the Quality Circle Practitioners Association, Inc., held on May 25-27, 2005.

HCMI’s Q’Data won the Gold Award in the 2005 Productivity Improvement Circles National Convention (PICNC) and became the first car dealership to win the highest award in the Non-Production category of the competition organized by the Productivity Improvement Circles Association of the Philippines (PICAP) on September 28-30, 2005.

Honda Cars Pasig and Honda Cars Alabang won back-to-back championship titles in the conventional category of Technicians and Service Advisors, respectively in the 10th National Technician Contest sponsored by Honda Cars Philippines, Inc.

HCMI opened its first mall car park auto service thru the Honda Service Greenbelt 1 Carpark on May 2006.

HCMI’s D’Intensity won the Production Category Gold Award in the 26th Quality Circles Regional Convention (QCRC) held at the El Centro in Subic on June 7-9, 2006. This group also bagged the Silver Award during their first foray into the Productivity Circles National Convention held in Davao.

Honda Cars Iloilo was transferred to Mandurriao, Iloilo in September.

Honda Cars Pasig won the first runner-up title in the 9th Asia & Oceania Technician Contest in Thailand.

HCMI became the first Honda dealership group to be awarded with the Consumer Welfare Desk (CWD) certification by the Department of Trade and Industry.

Honda Cars Global City was inaugurated on July 20.

HCMI’s Parts Quatro won the Non-Production Category Gold Award in the 27th Quality Circles Regional Convention (QCRC) held at the Holiday Inn Galleria, Manila on July 20.

HCMI was formally cited as a DTI-Certified Establishment on September 12, 2007.

HCMI unveils ingenuity in the 2007 Productivity Improvement Circles National Convention (PICNC) as Honda Cars Pasig’s Parts Quatro wins the Silver Award held last September 12-14 at the Crown Regency Suites in Mactan, Cebu City.

HCMI and HCCI dealerships bagged the Championship titles in the 11th National Technician Contest: Honda Cars Pasig for the Quick Pair Maintenance System Category and Service Advisor Category; and Honda Cars Cagayan de Oro for Conventional Category.

HCMI also received top honors across several categories at the 2007 Honda Dealer Convention held recently at the Expo Filipino, Clark Field, Pampanga. Honda Cars Alabang and Honda Cars Pasig bagged the first and second runner-up places respectively for the Dealer of the Year Award (DOYA). Honda Cars Shaw and Honda Cars Cebu were also cited as Dealer of the Year Achievers for meeting the requirements of DOYA.

HCMI and HCCI reached its 100,000th vehicle sales.

The Full Quarters team from Honda Cars Alabang won the gold award at the 2008 Quality Circles Regional Convention held at Vivere Suites, Alabang in August.

The Full Quarters team from Honda Cars Alabang also won the gold award at the 2008 Productivity Improvement Circles National Convention held at Cagayan de Oro City in September.

Jeff Dacanay from Honda Cars Alabang won the championship in the Service Advisor category in the 4th National Body and Paint Technician Contest.

The all-new Honda Jazz Fun Utility Vehicle was also launched in 2008.

HCMI and HCCI bagged 18 recognitions across several categories at the 2009 HCPI (Honda Cars Philippines, Inc.) Dealers Convention held at the Ocean Park in Manila. Honda Cars Global City won the first runner-up place for the Dealer of the Year Award (DOYA).

The all-new Honda City was launched in January.

The 2009 Honda Civic was launched in May.